Rochester N.Y.- RGRTA today unveiled a refreshed brand identity for RTS and its subsidiaries in Genesee, Livingston, Ontario, Orleans, Seneca, Wayne, and Wyoming Counties.

 RTS will continue to be the bus company’s brand name in Monroe County but as of today, each of the transit authority’s regional subsidiaries will be renamed RTS followed by the county name.( i.e. RTS Livingston or RTS Wayne.)


Lift Line has also been renamed RTS Access.