Your Halloween Amazon Box will Feature Augmented Reality

If you ordered a bunch of stuff off Amazon for its Prime Days this week, it's going to come in some new boxes that can do tricks. The boxes have the outline of a pumpkin on them. You draw a face on the pumpkin, then hold up a special app and the pumpkin you drew will "come to life" through augmented reality. Amazon says they're doing it because it's a, "low-cost way for customers to celebrate and reuse boxes before dropping them in the recycling bin."